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ChinaDOOH和OIS联手推动全球程序化户外广告第三方验证服务

已更新:2022年12月1日


随着中国品牌出海的规模不断扩大,质量不断提高,客户对于海外线下户外广告媒体投入提出了更高的需求。每日数字户外ChinaDOOH和OIS通过合作伙伴的建立,为中国出海客户提供全球范围内程序化数字户外广告(pDOOH)投放的第三方数据验证。OIS将采用多种验证方式,如专有标签、Pixel代码等方式来跟踪和验证数字户外屏幕上的每一次广告投放活动,确保客户广告投放的合规交付。




“程序化数字户外广告对于中国出海品牌而言是一种全新的线下户外投放方式,我们已经为市场上提供了丰富多样的程序化数字户外广告投放策略和执行;同时,我们也将在全球范围内为中国出海品牌提供独立的第三方验证服务,这也将进一步提高中国品牌在海外市场品牌建设的透明度和公信度。”

---- Victor 张民岳,Founder & CEO,每日数字户外ChinaDOOH




“OIS去年推出了全球首个专为程序化数字户外广告提供验证服务的解决方案,我们很高兴可以为中国出海品牌在全球营销活动中投放程序化数字户外广告提供验证服务。全球市场创新者,例如每日数字户外ChinaDOOH,也将选择OIS提供的高透明度程序化户外广告监测服务,旨在增强品牌在跨境程序化数字户外营销时的信心。”

--- Justin Singh,Founder & CEO, OIS

 

每日数字户外ChinaDOOH公司介绍:

每日数字户外ChinaDOOH是一家非传统的市场营销公司。ChinaDOOH提供北美、南美、欧洲、澳洲、东南亚等区域的数字户外广告程序化投放和营销服务。ChinaDOOH凭借其遍布全球的700,000块优质媒体资源、专业高效的服务,为客户提供一站式全球数字户外智能投放和效果评估。


OIS公司介绍:

OIS是一个独立的户外广告第三方监测平台,为所有形式户外媒体提供第三方监测和验证报告。为品牌的程序化数字户外广告、数字户外广告和传统户外广告项目带来更高的投资回报率。


 


As the scale and quality of Chinese brands investing in global marketing continue to expand, demand to integrate overseas OOH media is also growing. The ChinaDOOH and OIS partnership now provides third-party verification of programmatic digital out-of-home (pDOOH) for Chinese overseas clients.


OIS is a leading out-of-home third-party verification provider that enables

buyers to independently measure every impression on every screen to improve the transparency of their programmatic DOOH buys. ChinaDOOH can set up campaigns and generate proprietary OIS tracking pixels to report on campaign delivery with increased confidence.



"PDOOH is a new trend for Chinese brands marketing overseas. Not only do we already offer a rich and diverse range of PDOOH strategies and execution for these brands, we will also provide independent third-party verification services for Chinese brand marketing globally, which will also further push forward the transparency and credibility of Chinese brands overseas markets."

---- Victor Zhang, CEO, ChinaDOOH




“OIS launched the world’s first purpose-built pDOOH verification solution last year, and we’re thrilled it will now be made available to Chinese brands investing in pDOOH as part of their global marketing activities. Market innovators across the globe, such as ChinaDOOH, are choosing to support the increased transparency OIS technology provides, increasing the confidence of brands investing in pDOOH across international borders.”

--- Justin Singh, Founder & CEO, OIS

 

ChinaDOOH Company Intro:


ChinaDOOH is a non-traditional marketing company. ChinaDOOH provides programmatic DOOH service in North America, South America, Europe, Australia, Southeast Asia, etc regions. With its over 700,000 high-quality DOOH screens all over the world, as well as its professional and efficient services, ChinaDOOH helps promote the credibility of Chinese brands in overseas markets.


OIS Company Intro :

OIS is a technology platform that centralises third-party measurement and verification reporting across all forms of out-of-home media, improving analytics that drives better ROI outcomes for brands investing in Programmatic, Digital & Classic Out-Of-Home.

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