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户外程序化赋能精准投放,“一键”开启新品全球发布

已更新:2023年4月19日

Programmatic Digital out-of-home (PDOOH) Advertising Technology Enables Outdoor Proximity Targeting, Facilitating the process of New Product Launch at Global Level



随着全球化数字浪潮的不断推进,本地企业出海业务需求开始增长,如何提升海外广告的投放效率,扩大海外品牌影响,已成为品牌主专注的重点。作为全球户外广告营销专家的每日数字户外ChinaDOOH, 致力于解决的不仅是出海品牌实操层面的问题,也希望通过“数据”+“技术”赋能品牌出海,实现品牌的高效营销。

As the digital wave of globalization continues to advance, the demand for overseas business of local enterprises has started to grow, and overseas brands pay more attention to improve the efficiency of international advertising and expand the influence of the brands. Being the expert of global PDOOH, ChinaDOOH is committed to solving not only the practical problems of brands going abroad, but also hopes to empower brands to capture overseas market through "data" + "technology" thus achieving efficient marketing.


  • 深耕数字户外程序化领域,每日数字户外ChinaDOOH携手蓝色光标,共同助力品牌出海 Expertized in programmatic digital out-of-home advertising, ChinaDOOH has now joined hands with Blue-Focus to provide professional DOOH service & technology for brands to go abroad


近日,每日数字户外ChinaDOOH和蓝色光标建立战略合作伙伴关系,为中国出海跨境客户提供数据驱动的数字户外广告策略和程序化数字户外投放业务。

Recently, ChinaDOOH and Blue-Focus have established a strategic partnership to provide data-driven digital OOH advertising strategy and programmatic digital OOH advertising for Chinese brands who seek for overseas market.


蓝色光标是国内最早开始布局出海广告业务的公司之一,致力于为品牌客户提供全方位的海外数字媒体营销通路。此次与ChinaDOOH达成战略合作伙伴关系,双方将充分发挥各自在品牌营销及户外广告程序化投放方面的优势,共同探索品牌出海营销的新思路。

As one of the earliest companies starting to carry out overseas advertising business in China, Blue-Focus has been committed to providing a comprehensive overseas digital media marketing service and channels for its clients. Now together with its strategic partner- ChinaDOOH, both parties will give full play to their respective advantages in brand marketing and programmatic digital out-of-home advertising fields, exploring new ideas for brand marketing abroad.


未来,每日数字户外ChinaDOOH将与蓝色光标一同利用其程序化技术使户外广告投放更加便捷,使营销人员可以轻松地在所有投放渠道保持策略的连贯和一致性;并通过数据驱动与技术支持,提供数字户外广告场景的投放策略和智能执行服务,帮助中国品牌实现更高效的海外营销。

In the future, ChinaDOOH and Blue-Focus will continually use their programmatic technology to facilitate DOOH advertising so that brands can easily maintain a consistent and coherent strategy across all delivery channels. Furthermore, both parties will provide outdoor advertising strategies and intelligent execution services for digital outdoor advertising scenarios to help Chinese brands achieve more efficient overseas marketing through data-driven and technical support.


  • 因“地”制宜高效曝光,数智化户外投放促一加手机营造全方位场景式传播,强势出海Exposed at the right place to the right audience at right time, ChinaDOOH’s intelligent digital OOH advertising sysptem creates a full range of scenario-based communication for OnePlus’s new product launch at global level


一加手机(OnePlus)作为国内较早出海的手机品牌,从成立之初就已经将目光锁定在全球市场。产品远销美国,法国,意大利,印度等18个海外国家。那么如何在新品发布期间让一加手机实现最高效的户外营销呢?

As an early domestic smart phone brand seeking for overseas market, OnePlus has set its eyes on global market since its founding. Its products are exported to 18 overseas countries, including the United States, France, Italy, and India, etc. How to prompt its brand to achieve efficient outdoor advertising marketing during new product launch?


2023年2月,一加手机利用每日数字户外ChinaDOOH的程序化数字户外广告投放平台,实现了新品手机在北美、亚洲和欧洲等10个国家,74个城市和地区的全球同时发布。

In February 2023, OnePlus released a simultaneous global launch of its new phone in 10 countries and 74 cities and regions in North America, Asia and Europe by using ChinaDOOH’s offerings programmatic digital out-of-home advertising platform.




作为打造高端旗舰产品的国际化品牌的一加手机,在本次投放中使用了ChinaDOOH程序化投放平台的基于地理空间的位置数据,进行广告实时动态曝光。

Positioned itself as high-end flagship products, OnePlus used Proximity targeting data of ChinaDOOH’s offerings programmatic platform to delivere this campaign. The contents were dynamically exposed in real time. Those DOOH screens around Apple flagship stores in major overseas cities were used as carriers to create a comprehensive scenario for the launch of its new product.


以海外各大城市的苹果旗舰店周边的数字户外屏幕作为载体,营造全方位的场景式传播,进行新品发布。其醒目的展示位置使一加手机与消费者有了更近的触达,在购买决策中占据了优势地位。并基于目标消费者的日常轨迹进行不同的场景的延展变化,在城市街道、地铁、火车站、商场等地区实时激活线下场景屏幕,全方位地触达到用户,进行品牌传播,强化记忆,抢占消费者心智。

Those eye-catching display locations have offered consumers a closer access to OnePlus new product and put OnePlus in an advantageous position in consumers’ purchase decisions. Moreover, based on the targeted consumers across their movement journey , ChinaDOOH has also helped OnePlus to activate the DOOH screens in real-time across street Furnitures, subways, train stations, shopping malls and other verticals to reach customers in an all-round way to spread the brand, strengthen the memory and thus seize and stay on the top of consumers' minds.




本次也是一加手机首次通过程序化数字户外广告的方式进行全球范围的户外广告同步投放,ChinaDOOH与蓝色光标紧密合作,确保投放策略更加精准、覆盖面更加多元以及灵活的素材交付。

This campaign has been the first time that OnePlus leverage PDOOH techonolgy to launch its new product at global level at the same time. ChinaDOOH and Blue-Focus have been working closely to ensure data-driven DOOH advertising strategies, diversified coverage and flexible material delivery success. Empowered by ChinaDOOH’s offerings platform, the effectiveness and efficiency of the DOOH campaign has been ensured and campaign performance result has been approved lifted


ChinaDOOH平台的大数据能力优选海量媒体点位结合户外目标点位覆盖消费者进行技术分析,在场景曝光率上与消费者群体精准度和实现了效果最大化。此次海外户外广告投放的曝光人群具备一定的消费能力与商务能力,且贴合一加新品手机的核心人群,有助于品牌实现高效转化。

This campaign aims to target audience of businessman, and high consumption customers, which is in line with the core group of OnePlus ‘s new product, helping the brand achieve high and efficient conversion.




未来,ChinaDOOH将充分利用第一方数据并根据品牌传播规划提供相应的受众投放策略,进一步扩大一加手机在海外当地市场的品牌渗透度,协助品牌提升全球高端市场占有率。

In the future, ChinaDOOH will continuously leverage the first-party data power and provide date-driven DOOH strategies according to the different campaign objectives to further expand brand penetration of OnePlus in overseas markets and help the brand awareness and impact increase in its global high-end market share.


 

About ChinaDOOH


每日数字户外ChinaDOOH专注于提供数字户外广告场景的投放策略和智能执行,提供北美、南美、欧洲、澳洲、东南亚等区域的数字户外广告程序化投放和户外广告营销服务。ChinaDOOH凭借其遍布全球的1,000,000块优势媒体资源、专业高效的服务,为客户提供一站式全球数字户外智能化投放和效果评估。

ChinaDOOH devotes itself in PDOOH strategies and intelligent execution of DOOH campaigns , providing programmatic DOOH advertising services in North America, South America, Europe, Australia, Southeast Asia and other regions. Over 1,000,000 premium media resources around the world have been empowered to offers professional and efficient DOOH services for domestic and international brands. ChinaDOOH will continue to provide customers with “easy-to-go” solutions of DOOH advertising and effective PDOOH campaign measurement solutions

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